UNITED STATES01
Little Sleepies
Children’s apparel
Klaviyo lists the store on Shopify Plus, and a public ad tracker captured its Meta and Google creative.
Spend to confirm
SHOPIFY PROSPECTING BRIEF
Find Shopify stores already investing in paid ads.
We’d start in the US, then test Canada and the UK. Here are three stores that show what we’d look for, and how we’d confirm a merchant spends more than $5,000 a month before booking a call.
01 / SAMPLE SHORTLIST
What we’d look for.
Three examples based on public research. Each has Shopify evidence and a paid-media signal. Current spend, buyer interest and fit with AdScale’s customer list still need to be confirmed.
CANADA02
Vessi
Footwear
A Shopify store directory lists the Vancouver brand, and Northbeam documented its use of Meta ads.
Spend to confirm
UNITED KINGDOM03
Passenger
Outdoor apparel
Brightpearl documented its Shopify setup. The Social Shepherd documented its paid social work.
Spend to confirm
02 / VIDEO WALKTHROUGH
From storefront to sales call.
A 48-second, text-led walkthrough of the market plan and the spend check.
Read the transcript
- Start with US Shopify merchants. Test Canada and the UK separately if they fit AdScale’s sales coverage.
- Use Meta and Google ad activity to prioritize accounts. Treat public signals as evidence of advertising activity.
- Ask the merchant to confirm more than US$5,000 in combined monthly Meta and Google ad spend.
- Book only when the store fits, the spend is confirmed and the buyer wants to talk with AdScale.
03 / QUALIFICATION
What qualifies a meeting.
Start with the store.
Confirm Shopify, the target country and a paid advertising signal. Remove existing customers and open opportunities using AdScale’s exclusion list.
Confirm the spend.
Reach the founder or the person who owns growth, e-commerce or paid media. Ask them to confirm over US$5,000 a month across Meta and Google, or an agreed channel mix.
Confirm they want to talk.
Book once the buyer confirms the spend and wants to discuss AdScale. Share the store URL, country, spend band and reason for interest with the sales team.
Which geographies would we cover?
We’d start with the US, then test Canada and the UK in separate batches. We’d agree whether geography means merchant headquarters or the market where the store sells before building the list.
Can public ad libraries confirm monthly spend?
Public ad activity helps prioritize stores. We’d ask the merchant to confirm the current monthly spend band before treating the meeting as qualified.
04 / GELO CASE STUDY
30 meetings.
30 days.
Gelo reported this result for VFXLA in a separate outbound campaign.
VFXLA / CLIENT PERSPECTIVE
Hear from Charlie, VFXLA’s COO.
See how the client describes the work in their own words.
15 MINUTES WITH GELO
Let’s go through the shortlist together.
Pick the first market, agree how to count monthly ad spend, and review the types of merchants your sales team wants to meet.
Pick a time with Anirudh